Market Research Institute
The leading company in Israel for mystery shopping services and unique market research activities
Marketing Information System
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M.I.S is Israel’s leading company in the development and operation of management, research, and marketing control tools. Since 1997, we have implemented unique and advanced models to enhance performance and create a competitive advantage. Our clients include leading chains and organizations such as Clalit Health Services, Israel Railways, Delek Motors, Aroma, Coca-Cola, H.P, H&M, Renuar, Electra, and more.
Data Collection Methods
Mystery shopping
The Mystery shopping is a powerful management tool for examining client interactions.
Surveys
Our advanced interviewer center conducts field surveys and face-to-face interviews.
SMS Surveys
Understanding the service experience is crucial for enhancing customer satisfaction, loyalty, and recommendations.
Retail Shelf Studies
In a world where most purchasing decisions are made in store, monitoring shelf and display performance is essential.
Research Methods
Continuous Satisfaction Survey
The "Customer Experience" model, developed by M.I.S over a decade ago, is a unique, groundbreaking research model, the most advanced of its kind in Israel.
Internal Organizational Studies
Employee Satisfaction: Employees are a company’s main resource, crucial for retaining existing customers and attracting new ones.
Brand Image and Status Research
In a competitive market, it is essential to regularly monitor the brand's status and image, identify strengths and weaknesses, and act swiftly in response to the findings.
Dropout Research to Identify Causes of Customer Dropout
Mapping customer dropout reasons is a highly effective tool for addressing the root causes of customer churn.
Research to Map Purchase Barriers
Many potential customers do not proceed with the sales offer. In the buying barriers survey, M.I.S identifies these barriers and locates competitive alternatives considered by the customer.
Brand Image and Status Research
Companies invest heavily in advertising, but the investment doesn’t always pay off. We offer preliminary studies to assess the expected reception of future campaigns and suggest improvements to the concept.
Why Choose Us?
M.I.S stands out by transforming classic marketing research into a results-oriented tool for all management levels. Our solutions are measurable and drive change in the short term. Our website offers customers secure, personal access to findings and reports.
Among Our Clients
What Our Clients Say - Testimonials
Mystery shopping
Mystery shopping is a powerful management tool for examining client interactions. Through a nationwide network of hidden customers and an advanced system, we provide accurate, continuous information about field conditions. Whether you aim to improve service, boost sales, assess the competitive environment, or verify procedural adherence, we will tailor a creative and practical solution to meet your needs and goals.
Market Research
M.I.S, pioneers of continuous surveys in Israel, operates advanced marketing models to measure the “customer experience.”
Our guiding principle: Drive to action and results!
Our survey system allows for CATI, CAWI (email, SMS), and field surveys through a dedicated application. Whether you seek to test customer satisfaction, loyalty, buying barriers, or abandonment factors, or you need insights on your marketing and image status, our experienced market researchers will design an effective and applicable research plan for you. This is what we have been doing successfully for over 20 years…
P.O.S - Shelf Studies in the Retail Space
In a world where most buying decisions are made in store, monitoring shelf and display performance is essential. M.I.S developed and operates the FACING REVIEW model, an advanced management tool for controlling and managing the distribution chain up to the moment of truth, when meeting the buyer or consumer. Developed with Coca-Cola, this tool provides a comprehensive solution for managing distribution and sales systems. Whether you need to check display segments, planogram implementation, effective availability, expiration dates, prices, promotions, or off-page displays, M.I.S will tailor a unique work plan and implement it with a team of skilled and professional field surveyors.
SMS Surveys
Understanding the service experience is essential for enhancing customer satisfaction, fostering loyalty, and encouraging recommendations. The M.I.S MOBILE system enables you to conduct effective SMS surveys, regularly measure your customers’ experiences, provide reports and alerts via email and mobile devices, and closely monitor trends and changes through an advanced dashboard.
Our SMS surveys achieve response rates four times higher than parallel systems. The effectiveness of this tool is remarkable- customers who have adopted the system report a significant increase in customer satisfaction and a dramatic decrease in the number of complaints!
Reputation and Experience
Over 20 years of experience with more than 400 customers in Israel and worldwide.
Results
When measurement is effective, you can focus on achieving results!
Administrative Services
A comprehensive set of administrative tools under one roof- ensuring organizational transparency.
M.I.S ON-LINE
One of the most advanced internet management and information systems in the world!