In an era of a competitive market, the organization is obliged to navigate its way based on reliable and advanced research tools. The MIS company operates unique research models adapted to the research goals and the client’s needs.
In an era of a competitive market, the organization is obliged to navigate its way based on reliable and advanced research tools.
The “customer experience” model developed by MIS over a decade ago is a unique, groundbreaking research model, the leading and most advanced of its kind in Israel.
Over the years, we have successfully helped dozens of companies and organizations to lead service improvement processes and significantly raise the satisfaction index and the NPS.
– The measurement is performed continuously
– The interview with the client is recorded
– In-depth analysis makes it possible to examine trends and influencing factors
– Forming conclusions and insights on an ongoing basis
employee satisfaction
Employees are the main resource of a company interested in retaining existing customers, and recruiting new customers. The MIS company performs internal organizational studies aimed at reflecting the attitudes and satisfaction of the company’s employees and their level of commitment to the organization. The employees are the ones on the front line with the customers and are with them on a daily basis. Employees who are highly satisfied with their work in the organization are employees whose motivation to contribute to the organization is high, and whose tendency to change jobs (thus causing the organization recruitment and absorption costs) is lower. Employee satisfaction, measured in studies carried out by MIS, includes various components such as: satisfaction with the work environment, with the organizational climate, with the physical working conditions, with the extent to which they see themselves as part of society and feel that they are realizing their potential in it.
The review process is designed to allow receiving complete and reliable information from the employees:
In the competitive market, the players must regularly monitor the status and image of the brand, identify the weaknesses and strengths and accordingly act quickly in the competitive arena.
This is precisely why MIS operates the brand status model: by applying this model, we will help the brand reduce potential threats and break new ground in marketing opportunities.
MIS has rich experience in conducting image and brand status studies for leading brands in Israel!
Mapping customer abandonment motives is a particularly effective tool for treating the root causes of abandonment.
MIS will examine in depth the causes of abandonment and from the analysis of these findings will put together a detailed action plan for you to reduce the rate of abandoners and increase the length of the customer’s life.
In conducting the abandonment studies, we often discover surprising reasons that were completely unknown to the organization!
Many potential customers do not reach the stage of realizing the sales offer. In the buying barriers survey, MIS identifies the buying barriers and also locates the competitive alternatives that faced the customer.
The result of the survey is used as a central tool in formulating and refining an action plan for the sales system.
The effect of this research is immediate – in the sales process, the sales representatives will focus on the issues that most influence the customer’s decision-making and an improvement will apply to the closing rate of transactions!
Companies invest a lot of resources in advertising, but the investment does not always pay off.
We offer a preliminary study examining the expected sympathy for the future campaign and the elements required to improve the concept in order to maximize its success potential.
In addition, with the decline of the campaign, we propose to conduct a study examining its success in terms of improving its effect on the brand image and its purchase intentions.
This research will help a lot in drawing conclusions and improving performance in the next campaign!
Delek Motors is the importer and distributor of Mazda, Ford, BMW, MINI, BMW MOTORRAD motorcycles in Israel. Delek Motors began acting as a Mazda importer in Israel in 1992. In 1999 the company became an importer and distributor of Ford vehicles in Israel. During 2011, Delek Motors purchased Kamor Motors and in 2012 it also became an importer and distributor
of BMW and MINI vehicles.