Market Research
In today’s competitive market, companies must navigate their path using reliable and advanced research tools. MIS offers unique research models tailored to meet specific research goals and client needs.
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In a competitive market, companies are required to navigate their way using reliable and advanced research tools.
Our clients benefit from:
- An advanced interviewer center equipped with 25 computerized stations and survey recording systems.
- A field department dedicated to conducting field surveys and face to face interviews.
- The M.I.S Online system, a unique and sophisticated survey platform that performs real-time analysis of survey results, presents reports and data insights on an advanced dashboard, and provides access to recorded interviews (Voice of the Customer).
Continuous Satisfaction Surveys - Online Customer Experience Model
The “Customer Experience” model, developed by M.I.S. over a decade ago, is a pioneering and advanced research approach, leading in Israel. Over the years, this model has successfully assisted numerous companies and organizations in driving service improvements, significantly boosting satisfaction indices and NPS scores.
- Measurement is conducted continuously.
- Client interviews are recorded.
- In depth analysis identifies trends and influencing factors.
- Ongoing insights and actionable conclusions are provided.
Internal Organizational Studies
Employee Satisfaction
Employees are a company’s most valuable asset, crucial for retaining and attracting customers. MIS conducts internal organizational studies to reflect employee attitudes, satisfaction levels, and their commitment to the organization. Employees are the frontline of customer interaction, and those satisfied with their work are more motivated to contribute and less likely to leave, reducing recruitment and training costs. Our employee satisfaction surveys assess various factors, including satisfaction with the work environment, organizational climate, physical working conditions, sense of belonging, and whether they feel they are realizing their potential.
Our review process ensures the collection of complete and reliable information from employees:
- Employee anonymity is maintained, allowing honest feedback without fear of reprisal.
- Advanced questioning techniques provide a thorough understanding of the organization from the employee’s perspective.
Additional Research Areas:
In today’s competitive market, it is crucial for businesses to continuously monitor their brand’s status and image. Identifying strengths and weaknesses allows companies to act swiftly and strategically in the competitive arena. This is where M.I.S excels with its Brand Status Model. By utilizing this model, we help brands mitigate potential threats and seize new marketing opportunities. M.I.S has extensive experience conducting image and brand status studies for leading brands in Israel!
Understanding why customers abandon their purchases is crucial for addressing the root causes of abandonment. M.I.S conducts in depth analyses to uncover the reasons behind customer dropouts and develops a detailed action plan to reduce abandonment rates and extend customer lifecycles. Our research often reveals surprising and previously unknown reasons for customer abandonment!
Many potential customers fail to progress to the final stage of accepting a sales offer. M.I.S’s buying barriers survey identifies these obstacles and reveals the competitive alternatives considered by the customer. The insights from this survey serve as a crucial tool in crafting and refining a sales action plan. The impact of this research is immediate: by addressing the key factors influencing customer decision making, sales representatives can focus on the most critical issues, leading to an improved transaction closure rate!
Companies invest substantial resources in advertising, but the return on investment isn’t always clear. We offer preliminary studies to assess potential customer responses to upcoming campaigns and identify elements for concept improvement, maximizing campaign success. Additionally, post campaign studies evaluate its impact on brand image and purchase intentions, helping refine strategies for future campaigns!
Success Stories
Delek Motors is the official importer and distributor of Mazda, Ford, BMW, MINI, and BMW MOTORRAD motorcycles in Israel. Since 1992, Delek Motors has been the Mazda importer in Israel. In 1999, the company expanded to include Ford vehicles, and in 2011, it acquired Kamor Motors, further expanding in 2012 to include BMW and MINI vehicles.