M.I.S

Research Institute

Marketing Information System

Israel’s Leading Company in Management, Research, and Control Tools for Enhancing Customer Interaction Performance

M.I.S’s unique approach transforms traditional marketing research into practical tools for all management levels within a company. We believe that effective and results oriented activity stems from employee participation, online reporting, personal goals, and monthly tasks. Since 1997, we have successfully assisted clients in improving their performance across all customer interactions, creating a competitive advantage in their industry.

Our website provides clients with secure, personalized access to findings and reports. Our clientele includes top chains and organizations, such as Clalit Health Services, Israel Railways, Craso Group, Aroma, Yapaura, Renuar, and the Main Company for Soft Drinks Production, and more.

Among Our Customers

Management Team at M.I.S

The company’s headquarters houses around 25 managers overseeing various fields, including department management, project management, human resources, information systems, and operations. Our managers bring practical experience in marketing, emphasizing high quality, professional service.

Avi Ben Zikri

CEO and Founder

Graduated with a degree in Business Administration from the College of Management Academic Studies, specializing in marketing and finance. An entrepreneur and manager with over 20 years of experience in enhancing business performance through result oriented consulting and advanced marketing models.

Hila Goldfarb

Research Manager

Doron Shirazi

Mobile Department Manager

Avi Ben Zikri

CEO and founder of the company

Graduated in business administration in the academic track of the College of Management specializing in marketing and finance.
Entrepreneur and manager.
For over 20 years, he has been accompanying companies and organizations to improve business performance in results-focused consulting that uses unique, diverse and advanced marketing models.

Dodi Lahav

Director of the marketing control department

Almog Avital

IT manager - manager of information systems and information security

Hila Goldfarb

Research manager

Doron Shirazi

Manager of the mobile department

It is Important You Know

The Company's Vision

M.I.S is dedicated to excelling and being recognized as a leader in its field. We strive to provide our clients with tools to enhance their performance and achieve their goals. Our employees are committed to delivering high quality, professional, and innovative service, with fairness and integrity, while fostering a positive work environment. Our success in achieving our long term vision will be grounded in the following core principles: Ensuring customer satisfaction by fully meeting their expectations- Their inclusion in the company’s growing customer base will depend on their recognition of our contribution to their success:

  • Managing the project with unwavering professionalism, incorporating a process of ongoing and consistent improvement while actively seeking innovations in knowledge and technology.
  • Employing highly skilled and dedicated professionals who are proud of their workplace and find it conducive to developing involvement, initiative, creativity, innovation, and self-fulfillment.
  • Maintaining an advanced organizational infrastructure that supports the company’s initiatives and enhances relationships with both internal and external customers.

The Service Agreement

Quality service is fundamental to M.I.S. We believe it enhances the work environment, builds long term positive relationships, and improves the quality of life for both our customers and ourselves. In commitment to our vision, we, the managers and employees of M.I.S., hereby commit to:

  • Managing with integrity and fairness towards our employees, customers, and the suppliers with whom we collaborate.
  • Acting with the highest level of professionalism while addressing the individual needs of each client.
  • Providing quality service with a personal, patient, and empathetic approach.
  • Being attentive to customers through various channels- telephone, mobile, fax, written communication, online, and face to face meetings.
  • Ensuring high availability and quick responses to inquiries.
  • Delivering professional, accurate, and reliable information.
  • Acting transparently and aligning expectations with clients regarding roles and timelines.
  • Creating innovative, accessible, clear, and dependable products for our customers.
  • Maintaining the confidentiality of information using advanced security measures.
  • Remaining loyal to the company we represent- M.I.S.

The Technological Infrastructure and Service Suite

M.I.S ON-LINE

M.I.S Online is an advanced internet system for managing organizational control and research activities. The system enables data collection across various channels, processes this data into quantitative information using advanced statistical models, and presents it in a dynamic reporting portal.

Whether conducting mystery shopper assessments, telephone surveys, internal organizational controls, field surveys, P.O.S, or SMS surveys, the collection system and report portal can be customized to meet the specific needs and structure of your company.

Permission management ensures that each user sees only the relevant and accurate information. Alerts and reports help maintain a productive level of engagement within the organization.

With VOIP technology, interviews and phone controls are recorded, allowing you to listen to service representatives during mystery shopper assessments and capture the “voice of the customer” in phone surveys (all calls are recorded for internal control and feedback purposes).

Photos and files attached to control reports enhance data reliability and illustrate any exceptions. The collection app is optimized for Android and iOS devices.

The system operates under the concept of STATISTICS & BEYOND- reflecting M.I.S’s commitment to delivering more than just statistics…

The Transparent Organization

M.I.S tools support a transparent organization where all findings from surveys and internal/ external controls are readily accessible in one place. With just a click, you can view dynamic, visual, and user friendly reports that enhance organizational transparency.

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