Retail Space Surveys
Facing Review – Shelf Control Model and Display Areas. In today’s retail environment, most consumer buying decisions are made at the point of sale. The product’s strengths must be optimally presented at the moment of truth- when the customer interacts with the product.
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Facing Review – Shelf Control Model and Display Areas. In today’s retail environment, most consumer buying decisions are made at the point of sale. The product’s strengths must be showcased optimally at this critical moment, when the customer encounters the product.
M.I.S developed the Facing Review model in collaboration with the Main Company (Coca Cola) to address the needs of manufacturers and retailers. This model provides retail marketing and sales teams with a detailed view of product strengths and weaknesses during customer interactions. Using an advanced collection system, we document all products in a category, including competitors, to gather data on availability, expiration dates, pricing, equipment, visibility, planogram adherence, and more. Findings are documented with shelf and category images.
At the administrative level, the reporting system is tailored to the companies’ structure and needs, providing real time information necessary for managerial decision making at every level. Operationally, it enables the setting of goals for sales managers and facilitates performance- based rewards. The exception alert system allows field personnel to address issues promptly and accurately. Data collected at sales points is automatically integrated into the companies’ information systems and reflected in internal administrative reports.
Advantages of Collaborating with Our Retail Space Team:
- Advanced data collection using a sophisticated application
- Capturing images at sale’s point
- A dedicated team of skilled surveyors nationwide, covering all sectors, including
- Pharmaceuticals and private markets
- Comprehensive quality control for 100% of collected data
- Presentation of findings and reports via an advanced dashboard
- Action oriented alerts via email and SMS for field personnel
Channel and Segment Mapping
Planning marketing strategies for a specific channel or segment requires prior information on display areas, existing equipment, competitors, their display shares, product availability, segment differences, and more. The mapping model provides accurate insights into these parameters at the channel, segment, or geographic level, down to individual points of sale. Management at all levels can access this data based on their permissions, using the mapping findings as a tool to assess each point of sale or segment. We recommend conducting periodic mapping studies to keep up with changes and evaluate the effectiveness of marketing strategies.
Planogram Implementation
Consulting firms, software developers, analysts, and category managers invest significant resources into planning planograms effectively, yet sales often remain unchanged. This is likely due to partial or inaccurate implementation of the planogram initially and over time. Measuring planogram implementation allows you to track where it has been applied correctly and where it has not, and to compare Sell-Out data with implementation scores. At M.I.S, we believe that continuous measurement combined with real time field reports will help you quickly identify weaknesses and make necessary adjustments to enhance business results.
Launch Tracking
It’s well known that about 80% of new products don’t last more than three years on the shelf, with many failing within the first year. While significant effort goes into developing marketing and launch strategies, the real work begins post launch. Key questions include: What changes occur in the category display area before and after the launch? How effectively is the new product available at retail locations during the initial months? What actions are competitors taking in response? Are retailers adhering to the pricing policy? Are visibility tools, into which considerable resources were invested, being properly placed and maintained at the point of sale? At M.I.S, we believe that answering these questions, and more, along with real time field reports, will help you swiftly address market trends and competitor activities, enabling effective decision making for current and future product launches.
Success Stories
Neopharm specializes in providing integrated and innovative solutions for health and quality of life improvement. The group develops, manufactures, markets, and distributes biotechnological drugs, prescription and over the counter medications, consumer products, food, cosmetics, baby food, nutritional supplements, medical equipment and devices and more.